Green Shoots: MyGengo & Hyperakt
by: Umair Jaque – Havard Business Post Do meaningful stuff that matters the most: it’s my mantra for a movement dedicated to toppling the old order, and seeding a better economy instead. So here are this week’s candidates for my occasional series called “Green Shoots.” Check out Hyperakt, a design studio based in Brooklyn whose motto is “meaningful design for the common good.” What’s so awesome about that? One way to see that mission is as the basis for a simple market positioning strategy: Hyperakt’s trying to grab a share of the...
Read MoreGreen Shoots: MyGengo & Hyperakt
by: Umair Jaque – Havard Business Post Do meaningful stuff that matters the most: it’s my mantra for a movement dedicated to toppling the old order, and seeding a better economy instead. So here are this week’s candidates for my occasional series called “Green Shoots.” Check out Hyperakt, a design studio based in Brooklyn whose motto is “meaningful design for the common good.” What’s so awesome about that? One way to see that mission is as the basis for a simple market positioning strategy: Hyperakt’s trying to grab a share of the...
Read More