Search Engine Optimization is the systematic process by which an organization gains better search engine visibility over time through aggregating content, keyword selection, building links, and clean coding.

We focus on organic search engine optimization results based on keyword and content development. By evaluating your page content and analyzing how to best market each of your services and programs, we can effectively broaden the reach of your organization or business. If we develop a website for you, this is part of the initial site conception and structure.

Services

Review of the site content and structure

  • When to use redirects, error pages, use of JavaScript
  • Content development and blogging techniques
  • Re-code sections of the site to match standards
  • Aggregate content based on keyword density

Keyword research and analysis

  • Which keywords to use and why
  • Meta-data and how it is interpreted
  • Building sub-structured keywords based on content

Directory and link exchanges

  • Benefit from our network of nonprofits
  • Know the right places to include your site
  • Drive traffic to your site – not vice versa
  • How to integration with social media

Some benefits to implementing SEO:

1.  It’s complimentary to your marketing and social media plan.  Once you map out the best way to reach your donors, volunteers, or buyers, you already have targeted objectives for your SEO.

2.  SEO can be as simple as adding articles each week providing fresh content and building additional links within the site.

3.  Organic Reliable Results – SEO is the most cost effective marketing strategy in the world – increase visibility while concentrating on adding quality content to your website.   The results will be there even after your budget has run out.

4.  Targeted – Search engine optimization delivers potential clients, volunteers and donors right to your site. Natural SEO drives visitors that have actually typed in your keywords, which in turn will increase the likelihood of them getting involved.

5.  Image – Your website is like your business card to the world, and search results are like a pile of cards stacked on each other.    It should be on top.

6.  Quality Site Design – A good design and build compliments to your SEO.   Help you help your users.  Build a quality website that has proper coding, clean style, and it will facilitate your outreach.

Contact us for a free estimate on how to maximize exposure of your organization.